Top 7 Ways eLearning Saves Money for Small to Medium Size Franchisors
E-Learning provides franchisors many benefits. Notably:
·
E-Learning
strengthens a franchisor's brand by standardizing their training program across
the franchise system and ensuring the message is consistent for all learners,
regardless of their location.
·
E-Learning eliminates
logistical problems associated with conventional, face-to-face training by
allowing participants to learn at their convenience, without the presence of an
instructor.
E-Learning also provides franchisors with
another major benefit: it saves them money! To be precise, it saves
franchise systems anywhere between 40% and 80% on their annual training budget.
How exactly does eLearning save money for
a small to medium size franchisor?
Reduce the Time Managers Spend Training
Employees
Thanks to pre-recorded online training
courses, employees can learn at their convenience, without the presence of an
instructor. This means that managers can spend less time training employees and
more time on other revenue-generating activities. Considering that your
managers are your best-paid employees, freeing up their time can have a
significant impact on your bottom line.
Reduce the Time Employees Spend Learning
E-Learning is proven to shorten training
sessions by 20% to 60%. Because a lot more instructional design goes into each
and every online training course, the student gets to maximize his/her time and
learn much faster. This, once again,
means employees can spend less time learning and more time focusing on the activities
they were hired to do.
Increase Productivity
A new hire cannot be effective until
he/she has learned a basic set of skills. Unfortunately, managers don't always
have time to train new hires as soon as they walk in the door. This leads to remunerated,
yet non-productive employees. Worst however is the fact that these employees
who are eager to learn end up sucking other people's time, which temporarily leads
to a decrease in the productivity of the entire team.
Online training allows new hires to learn
at their own pace, without the presence of an instructor (or other peers). It
enables them to become as productive as possible, as quickly as possible, and
contribute to the productivity of the team from day 1.
Enable Learning During Downtime
Every retail business has peak hours followed
by downtime. What do you employees do in between rushes?
Instead of having them read a magazine or
go 3 cigarette breaks in a row, why not take this opportunity to train them on
your latest products, services, equipment or operational procedures?
Thanks to the anytime, anywhere nature of
eLearning, employees can learn at their convenience in small chunks, say 10 to
20 minute increments. And because courses can be paused at the click of a
button, employees can briefly suspend their learning to attend clients or more
pressing activities should they arise.
Eliminate Travel and Living Expenses
Many franchisors spend countless hours
visiting their locations on a regular basis. Others fly their store owners and
managers to head office for week-long training. How else are you going to
ensure that your franchises operate in a consistent manner?
E-Learning allows you to standardize your
training program across the franchise system and ensure the message is
consistent for all employees, regardless of their location. It also allows you
to track your employees’ participation and progress in your program. A centralized,
online Corporate University eliminates, or at least significantly reduces, the
need to physically travel to each and every franchised location to check up on your
franchisors. It allows you to significantly reduce travel and living expenses, which
for most franchise systems, represent 40% to 60% of their annual training
budget.
Eliminate Printing & Mailing Costs
All instructor-led courses I've ever
attended included training manuals. That's because once the instructor is gone,
the information is gone - with the exception of course of what you managed to
retain following a marathon cramming session, which is typically very little!
In the franchise world, those training manuals are sometimes referred to as Operation
Manuals.
Printing manuals with hundreds of pages
isn't only bad for the environment; it's bad for your wallet. The printing and
shipping costs especially add up when errors or omissions are found in the
pre-printed copies, requiring you to throw them all out and print a new batch.
Thanks to your learning environment however, you can easily update training
courses or PDF operation manuals and make them immediately available to all of
your employees. You'll very quickly realize that employees no longer need
printed material now that it is available anytime, anywhere, at the click of a
mouse.
Eliminate Facilities and Equipment
Most franchised locations don't have
separate training facilities to train their employees, but some do in fact rent
facilities to train a large group of employees all at once. By offering courses
over the Web, you no longer need such classrooms, projectors, etc. Students can
learn anytime, anywhere, including from home. And because learning environments
allows you to track the amount of time students spend learning, it's easy to
tell whether or not your employees are being productive or simply surfing the
net.


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